The Consolidating Universe of the Outdoor Industry

Version 4.

Download the_outdoor_universe_v5.pdf

Comments

[Ultraformat]

Luxottica is also Ray-Ban, Revo, Arnette, Killer Loop. Safilo = Carrera and Smith. Marcolin = Cébe and TNF sunglasses. Bushnell owns Bollé and Serengeti. Rudy Project, Native, and Zeal are independent. So are Deuter, WL Gore, Grivel, G3, KONG, La Sportiva, Kayland, Mad Rock(?), Acopa, Ahnu(?), Aku, Loki, Montbell, Polar Electro, Nike, Mountain Khaki, RAB, Eider, MPG, Gordini, Pacific Outdoor Equip, Ortovox, Valendre, Backcountry Access, Stephenson(!), Snow Peak, Brunton, Westcomb (?), Voile, Yates. La Fuma absorbed Millet, One Sport, Rivorry, Cousin. Jarden is also Karhu, Madshus, and Line skis. Garmont bought LifeLink. Wichard owns Simond. Bonnier also owns Field & Stream, Outdoor Life, and Warren Miller. Primedia owns Powder, Bike, and Canoe & Kayak. BIg Stone owns Rock & Ice and Trail Runner. Burton owns RED too. Deckers owns Teva, Simple, and Ugg. Is Ground still around?

[Big D]

Mystery Ranch packs...independent, and will stay that way. The model changes in more ways than one....Who is your customer, the merchants or the user?

[Tridentata]

Primedia sold its Enthusiast Media division (about 70 titles including Powder, Bike, Canoe & Kayak, Surfer, Surfing, Snowboarder, Skateboarder... and dare we forget Lowrider, Truckin, etc.) to Source Interlink about a year ago.

[D Winter]

Should Patagonia footwear be grouped with wolverine as they make the shoes for patagonia

[Winter]

If you want to include the Briish brand Rab they are owned by a company called equip outdors - They own Rab , Pod Sacks and outdoor designs. Dont suppose thy are big enough for the American market to include in the graph

[Matt]

You're forgetting the whole Quiksilver-Rossignol Group. You've got Quiksilver, which owns Rossignol. Rossignol controls the winter gear manufacturing of Quiksilver/Roxy, and also controls Mervin Manufacturing's Lib Tech, Gnu, and Bent Metal. Quiksilver's winter assets also include Dynastar, LOOK, and Lange. Quiksilver also owns DC shoes.

I won't even get into the Head Sports complex. As far as loners go, you're forgetting Camelbak. Sure there's tons of private investor money there, but they've not yet been folded into a sporting conglomerate.

[Bryan]

Timberland should have GoLite linked in.

[plasticelvis]

Don't forget Schoeller as a stand alone.

[gone fishing]

Fiskars Outdoors is Gerber, Silva, Brunton, Winchester Knives, Superknife

Salewa owns Salewa, Dynafit, Silvretta

Mammut also owns Toko & Barryvox

[Mel]

Where's END? I'm guessing we need shoes in stores before we make the list. ;)

[Tridentata]

You still need to change Primedia to Source Interlink.