Outdoor Industry Influencer Communities

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Comments

[Ultraformat]

The huge glaring hole in this chart...the breeding grounds. Over the past few decades, there have been a few specialty retailers that have churned out staff to become major, major influencers of the OI. The top breeders of influencers: A16, Marmot (retail), Midwest Mountaineering, and Neptunes. Check around and I'd bet that those 4 stores/mini-chains appear on more resumes of significant players than all the others combined. Of course there are other breeders (HTO, EMS, REI, etc) but these specialty shops are the ones are you can't help tripping over at OR.

[Bruce Ward]

So where doe wal-mart connecting with Patagonia for Freedom to Roam fit into the influencer model?

[acai berry]

Thank you for the sensible critique. Me & my neighbour were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information. I am very glad to see such information which I was searching for a long time.This made very glad

[Gary Lombardo]

This is an awesome list & a great way to visualize it. Thanks for pulling it together. I look forward to reading more on your blog.

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So where doe wal-mart connecting with Patagonia for Freedom to Roam fit into the influencer model?air purifiers

[Amy Jurries]

How about the military? Much of the technology originally designed for them always trickles down into the outdoor industry. It would also be interesting to see the European/Asian influencers on the more global industry. Very Cool.

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the growth of the steel industry created other industries and also boosted their growth and other industries' growth. the weapons industry and the ammunitions industry were boosted because steel allowed new weapons to be developed as well as produced more efficiently.

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I think it's entirely possible that dollar theaters and matinees will continue to be popular, but I think the big boom will come in DVDs and down-loadable movies like You-tube, since the internet is cheaper than the movies, and even a DVD costs less than a movie for two and a barrel of popcorn.

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Consumers are demanding to know the components of the products they are purchasing. Often, they go to stores looking for the component of choice rather than the label that makes the product.

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I want to identify who the key influencers within online communities. Are there any applications or tools I can download / use to do this.

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Thanks for all the detailed instrutions on everything. I found this very help full. I am going to come back again and take notes.

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[Matt Huston]

Its amazing how all these industyrs have grown over the years. I find it over whelming but i am amazed.

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Let's hope the growth continues.

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Thank you for the sensible critique. Me & my neighbor were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information. I am very glad to see such information which I was searching for a long time.This made very glad

[harvey mushman]

Though not in the US 0 You missed one of the major locations in North America as an influencer...Whistler Resort/Vancouver. The source of Arcteryx, Sugoi, G3, Kona, Rocky Mtn Bicycles, Race Face, Banshee, LuLu Lemon, Norco, modern twin tip skis, Freeriding movement/slackcountry, North shore mountain biking style, Whistler Bike park, Prior, Sombrio, Westbeach, etc. etc.

The president of Salomon in 2000 said it was THE most influential resort in the outdoor/ski world. That more significant trends had come of the area in the last 20 years than any other resort or city in the world.

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That's right, influencers may be potential buyers themselves, or they may be third parties. These third parties exist either in the supply chain

[tiffany]

North America as an influencer...Whistler Resort/Vancouver. The source of Arcteryx, Sugoi, G3, Kona, Rocky Mtn Bicycles, Race Face, Banshee, LuLu Lemon, Norco, modern twin tip skis, Freeriding movement/slackcountry, North shore mountain biking style, Whistler Bike park, Prior, Sombrio, Westbeach

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I think the influence of bloggers and other social media users is a topic of much discussion

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I believe due to an emerging broader lifestyle and changing market needs, the outdoor industry parted from SIA and moved en masse to the new Outdoor Retailer trade show.

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I suppose targeting influencers is seen as a means of amplifying marketing messages, in order to counteract the growing tendency of prospective customers to ignore marketing.

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