"I feel that we’re about to see a paradigm shift in this space. The legacy brands I grew up with are all feeling long in the tooth to me. They’re lacking purpose. While they still make functional and nice looking gear, they’ve built their business on the backs of baby boomers. And I don’t see them appealing to the millenials. Specifically, and I’d say this is a problem for over half of the brands I saw, the marketing point of view and brand positioning is conservative and expected. I didn’t see a lot of innovative storytelling on display."
Saturday, January 26, 2013 | Permalink