The Consolidating Universe of the Outdoor Industry

Work in process. Changes and edits welcome.

File moved to upper left hand column of The Piton.

Comments

[Pemba]

Excellent work! One note: Vasque is a Red Wing Shoe brand, along with RWS, Irish Setter, Worx, and Red Wing Casuals. They probably deserve their own constellation.

[Tommy Knoll]

Royal Robbins = ARP

[Tommy Knoll]

Black Diamond has acquired several brands, some of which still exist on the market, others don't: Ascension, ACE Climbing Gear (Conrad Anchor's hardware line), and Bibler tents

[Megan]

It would be interesting to illustrate reps in this diagram. Even more interesting to "put it in motion" when a company gets a new sales manager and surrounds him/herself with former pals. OR when they feel like sandals are a obvious conflict of interest with trail shoes. Or...gosh, so many fun scenarios! It's a dynamic industry, isn't it?

This could be like a new and twisted board game.

[Megan]

OH! And let's not forget the oh-so-natural acquisition of Lendal Paddles by JOI in the last couple years.

[Joe Baga Donuts]

Don't forget Shimano now owns Pearl Izumi, OR sells Exped in NA, Big Agnes still stands alone

[Pemba]

Petzl's still independent, also. Thanks for the updates!

[J]

I believe bonfire and suunto are also AMER companies...

[Ultraformat]

OR owns Wild Roses. Isis is still independent. Nau is history, thankfully. Petzl bought Rock Exotica. Trango bought Stonewear, some of Splitter, eGrips, Flashed. The French companies are so inbred it's hard to keep them straight. Salewa = Dynafit and Silvretta.

Looks like you'll need a bigger chart ;-)

[Ultraformat]

Camp owns Cassin. Skram owns Climbing and Urban Climber. Bonnier owns Ski, Skiing, and a bunch of others. Rodale owns lots. Primedia owns even more. Outside is owned by the Republicans. Vaude owns Edelrid and Lucky. Rottefella owns Fritschi. Mammut owns Raichle and Ajungulak.

[D Winter]

Oakley is now owned by the luxotica group who own Rayban ,I think

[D Winter]

Katadyn now owns optimus stoves

[D Winter]

Is there a link between the company that owns Event fabric and pertex fabrics ?

[Ultraformat]

General Electric owns eVent. Don't think they bought pertex yet.

[Ultraformat]

Asolo owns Lowe Alpine. Lowa owns X-socks? Other independents: Wild Things, Feathered Friends, Western Mtneering, Hilleberg, Darn Tough, Integral Designs. Patagonia killed Lotus and WaterGirl so I guess that doesn't count.

[George Laquian]

Back in the late 90's when I was a snowboard rep, creativity, innovation and energy were the order of the day, and there were over 200 companies in the market. Now there are less than 20.

The same thing is now happening to the outdoor market, just more gradually due to its scale and the fact that it is less seasonally dependent.

I wouldn't be surprised if it shakes out to 12 behemoths by the end of the consolidation.

[Bill Lockwood]

Lafuma owns Millet
Mammut also owns the retailer/Distributor Climb High
Burton also Owns Gravis and Red
Luxottica also owns Sunglass hut, RayBan anf a ton of fashion eyewaer companies
AT Cross owns, Native and Costa Del Mar

[K Fritzsche]

Who own's Moonstone these days? Is it Pacific Trail?

[The Piton]

What's a Moonstone? ; )

Last we heard, the brand is sitting in a drawer at Columbia HQ...

[Megan]

I think a Moonstone is that large, goofy, rock that sits outside Michael Duffy's office window at Kokatat World HQ.

[Winter]

Macpac was recently brought by the company Mouton Noir.

Are Thorlos a loner ?